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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products the movies, television shows, songs, and books that are hugely expensive to produce and market is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, "Blockbusters" is destined to become required reading for anyone seeking to understand how the entertainment industry really works and how to navigate today's high-stakes business world at large."

Tuppenny the guinea pig sets out from home determined to start a new life. Soon he comes across a miniature travelling circus where he meets Sandy the Highland Terrier, Jenny Ferret, Paddy Pig and Pony Billy who welcome him into their company. Tuppenny and his new friends travel the countryside, performing for the animals of the farms and fields, and share many magical adventures along the way, such as the day Paddy Pig gets Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment pdf lost in the enchanted woods...Beatrix Potter wrote this chapter book for older children towards the end of her writing career. She wrote it for her own pleasure and at the request of friends in America who shared her love of the Lake District and north country tales. Take cover, here comes a rampaging engine of awesome force--and we're talking about our creative team of Jeff Parker and Gabriel Hardman bringing RED HULK into a new age of sci-fi adventure! The score has been settled, Red Hulk has been beaten by the Incredible Hulk decisively. The war is over and Steve Rogers is on tap to give these explosive characters a sense of direction! Red Hulk heads out to deal with a deadly contingency plan left behind by Leader and MODOK, for once on the side of the angels. But IRON MAN didn't get the message.

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Author: Anita Elberse
Number of Pages: 320 pages
Published Date: 15 Oct 2013
Publisher: Henry Holt & Company
Publication Country: United States
Language: English
ISBN: 9780805094336
Download Link: Click Here
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